The Dissolve

A playground for movie lovers

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“What these cases reveal about CinemaScore is that it isn’t a metric of merit, but a barometer of comfort, with satisfaction on one end and estrangement on the other. But estranging qualities are qualities nonetheless, even if they break from expectation. The romantic comedies of Gerard Butler may be dull, deplorable, or some combination of the two, but they aren’t going to alienate people who unaccountably enjoy the romantic comedies of Gerard Butler. But whenKilling Them Softly, a crime thriller starring Brad Pitt, forgoes action in favor of commentary on the 2008 financial crisis and election-year politics, it’s roundly rejected for the crime of cutting against the grain.”

Only eight films have received an “F” CinemaScore rating since the audience-polling outfit started in 1979. But Scott Tobias argues that a film “F-estival” comprising viewers’ most-rejected films reveals the value in subverting expectations. [Read more…]

“What these cases reveal about CinemaScore is that it isn’t a metric of merit, but a barometer of comfort, with satisfaction on one end and estrangement on the other. But estranging qualities are qualities nonetheless, even if they break from expectation. The romantic comedies of Gerard Butler may be dull, deplorable, or some combination of the two, but they aren’t going to alienate people who unaccountably enjoy the romantic comedies of Gerard Butler. But whenKilling Them Softly, a crime thriller starring Brad Pitt, forgoes action in favor of commentary on the 2008 financial crisis and election-year politics, it’s roundly rejected for the crime of cutting against the grain.”

Only eight films have received an “F” CinemaScore rating since the audience-polling outfit started in 1979. But Scott Tobias argues that a film “F-estival” comprising viewers’ most-rejected films reveals the value in subverting expectations. [Read more…]

Filed under film bad movies cinemascore film festival The Counselor killing them softly wolf creek the box bug solaris

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    on point
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  11. themysterybruise reblogged this from thedissolve and added:
    Essential reading/ viewing.
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